GSDU Masterclass
Selling Coaching
How Non-Selling Coaches Become Deal Closers — a 26-episode system from Master Business Coach Dan Creed.
Take it on your own. Add a year of live monthly coaching. Or learn it week by week with Dan teaching your cohort in person.
See the Three Ways to JoinThe Real Problem
You Know How to Coach. You Don't Know How to Sell It.
You've got the credentials. You've got the experience. You've helped people change their businesses, their habits, their lives. But none of that matters if nobody's paying you to do it.
Most coaching programs teach you how to coach. Almost none of them teach you how to sell coaching โ how to start a conversation, keep it going, and close it without ever feeling like a salesperson.
That's exactly what this course does. No scripts. No elevator pitches. No sleazy tactics. Just a proven system for turning conversations into clients, built by a coach who's done it for 19 years and built a seven-figure practice doing it.
What You'll Learn
13 Modules. 26 Episodes. One Complete System.
Welcome to Selling Coaching
Why great coaches fail to make a living, and the one skill that changes everything โ turning a pitch into a conversation.
The 13 Secrets of Selling
The foundational principles that underpin every successful selling conversation โ from understanding needs to mastering communication.
The 8 Emotional Buying Triggers
Why people really buy โ from confidence to accountability โ and how to activate each trigger without manipulation.
Intangibles, Mindset & Goals
Selling something people can't hold, ditching the "I'm not a salesperson" mindset, and treating your practice as the business it is.
The Powerful Marketing Message
Kill the elevator pitch for good. Build a PMM that explains why you do what you do โ so prospects want to hear more.
Niche & Persistence
Stop chasing a niche and let it find you. And the law most coaches break โ quitting one conversation too soon.
The Art of Listening
Ask. Listen. Verify. The three-step formula that turns you into the person everyone wants to talk to โ and hire.
The Champions Referral Network
Build a referral pyramid that eliminates the fear of selling โ for you and your prospects โ by letting trust do the work.
The Sales Communication Blueprint
Four field-tested blueprints in one place: how to get the appointment, run the discovery conversation, handle any objection that comes your way, and the 11 foundational rules of negotiating the deal.
Wrap-Up & Next Steps
The whole system pulled back together, with the key phrases and the one conversation script you’ll use in every meeting from here on.
Your Instructor
Master Business Coach Dan Creed
Dan Creed has spent 19 years as a professional business coach, building a seven-figure coaching company from the ground up โ without ever giving an elevator pitch.
He's coached thousands of coaches across every discipline โ life, business, executive, performance โ and the number one issue he sees, everywhere in the world, is the same: brilliant coaches who can't make a living because they don't know how to sell.
This course is his complete system for fixing that. Not theory. Not motivation. The actual mechanics of turning a conversation into a coaching client, taught by someone who's done it thousands of times.
19 Years Coaching ยท Seven-Figure Practice ยท Thousands of Coaches Trained
What's Included
Everything You Need to Start Closing
26 Video Episodes
Bite-sized lessons (~10 minutes each) covering every aspect of selling coaching, from mindset to the Champions Referral Network. Watch at your own pace, lifetime access.
Companion Workbook & Cheat Sheet
Fillable exercises for every module โ the 13 Secrets self-audit, the PMM builder, the Champions Pyramid template, the Listening Audit, and more.
Knowledge Checks
Quick self-graded quizzes after every module to make sure the material sticks before you move on.
1-on-1 Upgrade Available
Want private time with Dan? A 30-minute strategy session is available as a separate add-on for course members โ your practice, your questions, Dan's full attention.
Learn It Alone, or Learn It With Dan
The Part No One Can Screenshot
Live Time With Master Coach Dan
The twenty-six episodes teach you the system. What changes a practice is having the man who built it look at your situation and tell you what he would do. There are two ways to get that, and you choose how much you want.
Monthly
Hot-Seat Coaching Sessions
One hour with Dan and your peers, every month for a year. You send your question or your situation in beforehand, and a set number are picked for Dan to work through live on the call.
Each session also sets aside twelve to fifteen minutes for one member to take the hot seat and role-play a real challenge with Dan while everyone else watches and takes notes.
Inner Circle & Cohort Intensive
Ten Weeks
The Live Cohort
One hour a week for ten weeks, Dan takes your cohort through the whole system in order — teaching it live, not recapping the videos. You ask as you go, you interrupt, you bring the prospect you could not close last week.
Ten coaches to a cohort. That cap is the point: at ten there is room for every person to speak every week, and Dan knows what you are working on by week three.
Cohort Intensive only
Choose Your Level
Three Ways to Learn It.
Same system in all three. What changes is how much of Master Coach Dan's live time comes with it.
Tier One
The Course
One-Time Payment
The whole system, on demand, at your own pace.
- →All 26 episodes — lifetime access
- →Knowledge checks after every module
- →Companion workbook & cheat sheet
- →Sales Communication Blueprint quick reference
- ✕No monthly hot-seat sessions
- ✕No live cohort
Most Popular
Tier Two
The Inner Circle
One-Time Payment
The course, plus a full year of live monthly coaching with Dan.
- →Everything in The Course
- ★12 months of monthly live sessions with Master Coach Dan
- →Submit your question or situation ahead of every call
- →12–15 minutes of live hot-seat role play each session
- →Session replays, yours to keep
- ✕No live cohort
Only 10 Seats
Tier Three
The Cohort Intensive
Per Seat · One-Time Payment
Dan teaches the entire course to your cohort, live, over ten weeks.
- →Everything in The Course and The Inner Circle
- ★10 weekly live sessions — Dan teaches the system in order
- ★Capped at 10 coaches per cohort
- →Ask, interrupt and go deeper every single week
- →Bring your real prospects and work them in the room
- →Every session recorded and kept on your cohort page
Every tier includes lifetime access to the on-demand course. Cohorts are capped at ten coaches and enrollment closes when a cohort fills.
Questions
Frequently Asked
Who is this course for?
Any coach — life, business, executive, performance, or otherwise — who is good at coaching but struggles to sell their services. It is also for coaches who are selling but doing it in a way that feels uncomfortable, scripted, or pushy.
Which tier should I choose?
If you are disciplined and want the system at your own pace, take The Course. If what you really want is Dan looking at your situation, take the Inner Circle — a year of monthly sessions is where most coaches get unstuck. If you want to be taught rather than to teach yourself, and you want Dan to know your practice by name, take the Cohort Intensive.
Can I upgrade later?
Yes. Email [email protected] and we will credit what you have already paid against the higher tier.
How long do I have access?
The course content is yours for life at every tier. The monthly hot-seat sessions run for twelve months from the first session after you enroll. Cohort session replays stay on your cohort page.
What happens on the monthly hot-seat sessions?
One hour a month with Master Coach Dan and your peers. You submit your question or situation ahead of time and a set number are chosen for Dan to work through on the call, and each session sets aside twelve to fifteen minutes for one member to take the hot seat and role-play a real challenge live. The full schedule and the join link are on your Hot-Seat Coaching page the moment you enroll.
What actually happens in the ten weekly cohort sessions?
Dan teaches that week's material live — not a recap of the videos, the live version, with the stories and the detail that only come out in a room. Then the floor opens and he works on whatever the cohort brings. You watch that week's episodes beforehand so the hour can go deeper instead of covering old ground.
How big is a cohort, and when does the next one start?
Ten coaches, no more. That cap is what makes it work — at ten there is room for every person to speak every week. The $2,497 price is for one seat. Cohorts open on a rolling basis and close as soon as they fill, so if the seat is available on this page it is available today. Your cohort's ten dates are published on your Live Cohort page as soon as you enroll.
What if I miss a session?
Every session is recorded and posted, usually within a day. Watch the replay, bring your questions to the next one, and you will not fall behind. A cohort runs start to finish together though, so you cannot move between cohorts partway through.
What is the 1-on-1 upgrade?
A separate 30-minute private session with Master Coach Dan, available for $497 to course members who want dedicated attention on their specific practice. Spots are limited by Dan's calendar.
Do I need sales experience to start?
None at all. This course is built specifically for coaches who have never sold comfortably — or never sold at all. Dan starts with the mindset and the fundamentals, then builds you up to a complete, repeatable system, one episode at a time.
Is there a refund policy?
Because every tier gives you access to Master Coach Dan — and the Cohort Intensive reserves one of only ten seats — all sales are final. If you have questions before enrolling, reach out and we will make sure this is right for you.
Stop Waiting
You Already Know How to Coach. Now Learn How to Sell It.
The difference between a great coach and a great coaching business is one skill. This course teaches it — on your own, alongside Dan every month, or with Dan in the room every week.
Choose Your Tier